Canadian interest in Switzerland is booming, making it an excellent destination for Canadian agents to focus on for the coming year. Urs Eberhard, the deputy CEO of Tourism Switzerland, said Canadian visits to his country are up 10.3 per cent since May 2018. “We have everything from palm trees to glaciers,” he said. “And we have the happiest cows in the world, which is perhaps why we make such great chocolate.” Officials said the Air Canada route to Zurich from Vancouver likely is helping boost the Canadian visitation numbers.

Moreover, Swiss travel agents are routinely trained to offer potential Canadian tourists a qualified and rich overview of Switzerland and its numerous offerings. The Swiss Travel Mart, an event held by Switzerland’s tourism board, is held every other year, with 40 or so Canadian and US agents invited to learn about the huge variety of things to see and do in the country. The next Travel Mart is held in Lucerne in October 2019.

https://www.stnet.ch/fr/evenements/snow-travel-mart-switzerland.html